Strategic Artificial Intelligence
Consultancy.

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Rethink AI partners with professional services firms to unlock the value of their expertise and institutional knowledge through technology.

THE OPPORTUNITY

Rethink what’s possible in the AI era, and the role of human expertise in shaping better decisions and outcomes.

ABOUT

Our People

A specialist team combining business leadership, commercial thinking and deep AI capability.

  • Scott O’Neill, Co-Founder and Director

    Scott O'Neill

    Co-Founder & Director

  • Rebecca Maher, Co-Founder and Director

    Rebecca Maher

    Co-Founder & Director

OUR SERVICES

Strategy. Innovation. Growth.

We work with leaders to identify the commercial opportunities AI creates, set a clear strategy and build the capabilities to execute them.

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  • 01 STRATEGY

    Identify where AI creates value for your business. Set clear priorities for investment and action.

  • 02 INNOVATION

    Turn commercial ambition into practical AI products, services and capabilities your business can use.

  • 03 GROWTH

    Extend your expertise, deepen client relationships and unlock new capacity and sources of revenue.

OUR WORK

Articles & Case Studies.

Ideas and real-world work on turning human expertise, knowledge and AI into new sources of value.

OUR APPROACH

We start with the business, not the technology.

First, understand where the business wants to create value. Then consider what AI makes possible and what it will take to realise that opportunity.

Where value can grow

Start with the business’s ambitions, its clients and the expertise that makes it valuable. Focus on the opportunities that matter commercially.

What becomes possible

Consider how AI can extend expertise, make knowledge more useful and create new capacity, propositions or ways to serve clients.

What it takes in practice

Bring human judgement, knowledge, technology and organisational change together. Build and embed the capability required to make the opportunity real.

KEY STATS

We turn expertise into new sources of value.

We partner with professional services businesses to connect human expertise, knowledge and AI in order to create new ways to work, grow and serve clients.

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86%

Efficiency Gain

+54%

Pipeline Growth

64%

Automated Allocations

+550K

Data Points

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RETHINK WHAT’S POSSIBLE.

If you’re exploring how AI could change the way your business operates, grows and creates value, we’d like to hear from you.

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